Style: a distinctive manner of expression
the state of being popular
a distinctive quality, form, or type of something
In a recent online article, Travel+ Leisure defined Style in this manner:
Style: it’s less about what you wear, but how you wear it. The same goes for travel – a savvy traveler can transform any destination into a dream vacation with the right attitude. Armed with the right attitude, Travel is S.W.E.L.L. will take you on a journey of class, culture, and luxury, to some of the most unique and seductive locations on the planet. There is no ordinary way to travel, so travel in style and travel with Travel is S.W.E.L.L.com.